Automotive Supplier, Car Manufacturer or Car racing Team, and you want to:

Carry out tests ?
Organize a major event (press or network or final customer) and guarantee
its success ?
Organize driving on a specific track for a specific objective ?
Train your test-drivers in car control or your collaborators in defensive driving in
low adhesion conditions ?
"Laponie Ice Driving become your supplier and will provide :"

Laponie Business Events is your partner and meets all your requirements by offering :

  • The hire of one or several tracks (total exclusivity or track access by car)
  • The hire of one or several of our workshop modules and facilities
  • Parking for your vehicles in our heated and closed garage with alarm
  • The hire of our vehicles (Porsche, Corvettes, Mitsubishi and other vehicles according to needs)

  • The mechanical manpower to take charge of your vehicles during your operation (unloading, washing, equipping with studded tyres, mechanical interventions and repairs, returning to initial configuration, etc...)
  • Instructors for your driver training
  • The instructors who will demonstrate and teach your “press, network or customers” guests for your dynamic car tests. All those instructors are from EAT (Etude Automobile Technologie, financial partner of Laponie Ice Driving). Those Instructors, fully involved in automotive track and road shows, have a very complete understanding of the objectives. They will bring a high added value of your product demonstration as EAT’s main skill is to set up significant workshops which will clearly highlight your « product advantage ».

The logistic organization of your operation and its « services » (including hotels, vehicle and equipment transport, work meetings, annex activities such as 200 km/h demonstrations, or even snowmobiles, dog-sleds, ice buggies, etc...)


To sum up, Laponie Ice Driving is an exceptional platform in a lustrous white setting which will enable you to:

Mobilize easily: press and guests in general for good media feedback
Give a highly upmarket connotation to your operation
Generate a high empathy ratio
To impress your guests efficiently and lastingly